Saint-Liboire, Que. – Farinart, a specialist in grain and seed processing and blending for the baking industry, recently entered the baking mixes market with the opening of a dedicated production site located in Saint-Cyrille, Que.
The plant is equipped with an industrial dry blender and flexible packaging machinery for various formats (400-gram, two-kilogram and 22.7-kilogram). This new facility will be used to produce a wide range of customized baking mixes with standardized quality.
This expansion will allow Farinart to tap into new revenue streams, the company said in a news release. “As the baking mixes sector is predicted to continue to grow, it seemed only natural to embrace this trend and strategically enter the market,” said Elisabeth Brasseur, Farinart’s vice-president of sales and innovation. “We see a rising demand for locally sourced products, and we are well positioned to meet this need, as we support and work closely with farmers across Quebec and Canada. Most of the grain we process comes from North American farms. More than 40 per cent of our grain is sourced from Quebec farmers and 25 per cent is obtained from farmers in the rest of Canada. This will allow us to simplify our customers’ supply chain, who will have fewer items to purchase, control and store.”
According to the release, the Farinart R&D team can create healthy, nutritious, tailor-made concentrates and ready-to-use baking mixes, such as brioche bun and potato roll bases, as well as cookie, cake, brownie, muffin, pancake, waffle and granola bar mixes.
“Our bakery mixes will make it easier to address consumers’ dietary restrictions and preferences including organic, clean-label, allergen-free or vegan options. We have effective quality assurance procedures in place to produce blends with specific allergen restrictions . . . [and] our facilities are SQF certified and peanut- and nut-free.”