The Baking Association of Canada is pleased to announce a partnership with Annex Business Media Inc., who will be managing Canada’s largest baking trade industry expo, The Canadian Bakery Showcase, as a multi-year agreement.
Scheduled to be held in Mississauga, Ont., at the Toronto Congress Centre between April 10 and 11, 2022, the show will carry on the tradition of delivering an eye-opening expo with educational sessions for its attendees. Media partner Bakers Journal will be in attendance, announcing the Inspirational Bakery Award winners.
Partnering with Bakers Journal to promote BAC events as well as the Showcase was logical for both institutions. Bakers Journal and the BAC have collaborated for many years and having Annex Business Media Inc., Bakers Journal’s publisher, organize the Showcase continues this great relationship.
Bakers Journal reaches over 90 per cent of bakeries in Canada. The Baking Association of Canada has a substantial membership and represents artisanal, independent and industrial baking industries in Canada.
Martin Barnett, Executive Director and acting General Manager of the BAC, states, “The cementing of this new collaboration with Annex Business Media Inc. will position the association to successfully navigate the challenges that the industry faces, as well as continue to develop exciting opportunities in education and outreach initiatives. The BAC board looks forward to working with our new partners.”
Martin McAnulty, Annex Business Media Inc. Vice President and Group Publisher of Bakers Journal, says, “This partnership is a natural fit for our business as our brand Bakers Journal has been serving the Canadian Baking industry since 1938, and have also been working with the BAC for over 20 years. We are looking forward to seeing and welcoming bakers and marketers to Showcase 2022.”
About the Baking Association of Canada: The BAC is Canada’s association for professional bakers and bakery owners. It is the industry’s voice with government, responding to key competitiveness issues, including nutrition policy, product labelling and the environment, on the behalf of all Canadian bakeries The Association empowers its members through leading public policy, knowledge transfer and networking.
About Bakers Journal: Founded in 1938, Bakers Journal is Canada’s oldest, most respected bakery trade magazine, serving bakers, pastry chefs and bakery owners from every province. Bakers Journal serves industrial bakery equipment businesses, artisanal bakeries and bakers, chefs and all aspects of Canada’s growing food industry. The publication is known for its digital media products such as podcasts, a robust YouTube channel, e-newsletters, virtual events and webinars, as well as its longstanding tradition in print. Bakers Journal works closely with partner brands Food In Canada (food and beverage processing), Canadian Packaging (consumer packaged goods) and Canadian Pizza (independent and chain pizzerias).
About Annex Business Media: Canada’s premier trade media source, comprises 65 media brands. Founded in 1997 it began as a small independent publishing company and has become one of Canada’s preeminent business media organizations, which includes its own printing press. Annex Business Media has its finger on the pulse of digital and print media. Annex hosts more than fifty successful industry events a year, and is a thought leader in all of Canada’s most profitable industry sectors, from agricultural to manufacturing trades.