Grains – they’re essential! is a health communications campaign that provides information about the importance of grain products in our diets. Funding for this campaign comes from members of the Baking Association of Canada, The Canadian Wheat Board and The Pasta Manufacturers Association of Canada.

Information on grain products will be provided in a number of ways – through print resources, media and other events. Our print resources include background information for health professionals and consumer fact sheets. Our first backgrounder “Grains - essential for healthy eating”, along with the “Grains - they’re essential!” fact sheet provide an overview of the importance of grain products in a healthy diet. Specifically, these resources include information on how:

  • carbohydrate is essential for energy,
  • whole grain consumption is linked with a decrease in the risk of many chronic diseases, and
  • enrichment and fortification of flour in Canada has resulted in many health benefits.

Look for additional resources later this year.

Backgrounders for Health Professionals & Dietitians

Consumer Information Sheets